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...to Clickmap: Why does Google Analytics reports different data?

It is normal that web analytics tools, such as Google Analytics, report different values than Clickmap when it comes to visitors, visits, page views etc. Analytical data about click interaction is not affected by this though.

The reason for this is the technical and conceptual difference in how those tools track visitors, visits, page views etc. Even the browser technology can affect the data measured (e.g. local caching).

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